landnpop

Responsible Person

We'll be your Responsible Person in Singapore

To sell any cosmetic in Singapore, the law requires a locally-based Responsible Person — the party HSA holds answerable for notifying it and keeping it compliant. Most Indonesian brands don't have one, and getting it wrong means a product is illegal to sell, fined, or recalled. We can be yours.

A brand founder and adviser reviewing a compliance checklist together at a bright table

What we take on — and what stays with you

As your Responsible Person we take on the regulatory role: the HSA notification, the compliance file, label sign-off, and first-line accountability to the authority for adverse events and recalls. As the product owner, you stay responsible for a safe formulation and the truth of your claims — the things only you control. Our agreement reflects that split, including your warranty that products are compliant and an indemnity for defects in formulation or claims. This page is general information, not legal advice; your obligations are governed by our service agreement.

How it works

  1. 1We check your product against Singapore's rules — the prohibited and restricted ingredient lists under the ASEAN Cosmetic Directive. A real review, not a formality.
  2. 2We review and sign off your label. Singapore requires specific particulars in English, and the Responsible Person's name and Singapore address must be printed on the pack — an Indonesian BPOM pack almost never carries these. Get our sign-off before you print.
  3. 3We file the notification to HSA through the PRISM portal, under our UEN. The acknowledgement is automatic and you can sell immediately — it's a filing, not an approval.
  4. 4We hold the compliance file on your behalf. The Product Information File stays in our custody and is produced on demand.
  5. 5We stand as the Responsible Person, so the regulatory accountability to HSA sits with us — you don't need a local entity. You stay responsible for a safe formulation and truthful claims; your brand name stays on the product.
  6. 6If a question or issue comes up, we handle it. Adverse-event reporting runs to a fixed clock — seven calendar days for anything fatal or life-threatening, fifteen for other serious cases.

What you get

  • ✓Legal to sell in Singapore — the thing you can't do without
  • ✓Your brand still on the pack — our RP name and Singapore address sit alongside your branding as a required particular, not in place of it
  • ✓The regulatory workload off your plate — notification, adverse events, recalls and records, handled
  • ✓Annual re-notification handled — it lapses after a year; we track it
  • ✓A label that actually clears — reviewed before you print, not after
  • ✓Publicly verifiable — notified products are checkable in HSA's own database

What we need from you

  • Full INCI listPer SKU, exactly as it appears on the label
  • Current artworkSo we can mark up what has to change
  • Product specificationFormulation, manufacturing method, batch coding
  • Safety assessmentIf you have one — if not, we'll tell you what's needed
  • Certificate of analysisCovering heavy metals, per batch, from your manufacturer
  • Lab resultsRequired for whitening, lightening and other higher-risk products

Timeline

  • Total (first product)Two to six weeks — after that, each additional compliant variant files almost instantly
  • Product reviewA few days, once we have your ingredient list
  • Label markup + your reprintUsually the longest part — depends on your printer
  • HSA filingSame day
  • Ready to sellOn acknowledgement

How pricing works

Three levels, priced per brand and per SKU. We quote against what you actually have.

  • Notify

    One-time HSA notification under our UEN, label and ACD compliance review, the notified-product record

  • RP Annual

    The core service — re-notification each year, Product Information File custody, adverse-event and recall readiness, HSA correspondence

  • RP + Gateway

    RP Annual plus importer-of-record coordination, over-label run management, and a marketplace compliance pack

The HSA government fee itself is small — S$13 per product for most cosmetics, S$28 for eye-area, lip, oral and certain hair-dye products, S$8 for fourth and subsequent variants. That's included — what you're paying for is the regulatory accountability and the compliance file behind it.

The honest bit: We can only take on products that pass a proper check. We'll ask for your full ingredient list, and for higher-risk products — whitening and skin-lightening especially — lab results. That's how we keep both of us safe, and it's non-negotiable. We will decline products. If a formulation doesn't clear the annexes, or the evidence isn't there, we say no. We carry the regulatory exposure for something we didn't make, so one bad product is a problem for every brand on our book, not just yours. We control the recall decision. If a product has to come off shelf, that call is ours. It's in the agreement, and it's the only way the arrangement works. You indemnify us for formulation and claims defects. We stand behind the filing and the duties. We can't stand behind a formulation you changed without telling us, or a claim we never saw. Tell us when you reformulate. A changed formulation is a new notification. This is the single most common way brands quietly fall out of compliance.

Questions we get

Is this a licence?

No. It's a notification — a self-declared filing. HSA doesn't test, evaluate or approve your product. It logs the filing and holds the Responsible Person accountable. If you're used to BPOM, this is the opposite model, and much faster than you're expecting.

Does my BPOM registration count for anything?

Not directly. Different list, different limits, different regulator. BPOM also doesn't publish ingredient lists, which is why we need your INCI list regardless of how thoroughly you're registered at home.

Whose name goes on the pack?

Ours, as the Responsible Person, with our Singapore address. Your brand name and identity stay exactly as they are — this is a required regulatory particular sitting alongside your branding, not replacing it.

What if I want to move to my own entity later?

Good — that's usually the right end state, and we'll tell you when you're near it. Worth knowing the practical cost: switching means re-notifying, which is cheap, and re-labelling, which isn't. Plan the switch around a print run rather than mid-stock.

Do you do this for fashion brands?

No — and you don't need it. Apparel isn't a cosmetic, so there's no HSA gate at all. If you're a fashion brand, the pop-up is where you'd start instead.

Can you be RP for a product you didn't check?

No.

Enquire

No obligation, no pitch deck — let's discuss the pricing.

Not sure yet? Check your product first →