Run my booth
We'll set up and run your Singapore pop-up
You've got a slot at a pop-up market — but you're not in Singapore, or you don't fancy flying over to stand at a booth for three days. There's also a rule most brands don't know about, which is that you probably can't legally work your own booth anyway. We handle the setup, the stock, the payments and the staff, so your brand shows up looking sharp without you having to be there.
The rule nobody tells you
Manning a booth counts as work under Singapore law. MOM's work-pass-exempt "exhibitions" activity expressly excludes temporary fairs — which is exactly what pop-up markets run under — and mall atriums are ordinary retail premises with no exemption at all. In practice that means an Indonesian founder or director may not: sell, take payment, demo the product, restock, or set up/tear down. What you can do: attend as a trade visitor. Meet the organiser, watch your customers, train the staff off the floor, do press and content. That's genuinely valuable — it's just not the same as running the stall. The penalty for getting this wrong is a fine up to S$20,000 and/or up to 2 years' jail, plus debarment. It lands on the person in the booth. So this service isn't really a convenience. For most Indonesian brands, having someone legally able to work the booth isn't a nice-to-have — it's the only compliant way to be at a Singapore pop-up market at all.
How it works
- 1Send us your stock and your brand kit — products, testers, signage, and anything that makes the table look like you. If your stock is still in Indonesia we can coordinate the freight — tell us early if there's fragrance in it, because alcohol-based perfume is dangerous goods for air freight and usually ships by sea.
- 2We set the booth up to your look — table, height, signage, tester layout. We photograph it at handover so you see exactly what your customers see.
- 3We staff it with local promoters. Two to three people, rotating — pop-up market days run about eleven hours and a single person loses sales they'll never know about. Briefed on your brand, your prices, and what not to claim.
- 4We take payment on the rails Singapore actually uses — PayNow QR and tap-to-pay on card, with a backup reader.
- 5We pack down and report back — per-SKU sell-through, takings reconciled against stock, what people asked, what they picked up and put down, and the content captured over the weekend.
What you get
- ✓Your brand at a Singapore pop-up — without the flights
- ✓Staffed legally, by people who can actually work the booth
- ✓No freight headache, no three days on your feet
- ✓Payment handled on PayNow and card, reconciled nightly
- ✓A real debrief — sell-through, price acceptance, and what shoppers said
- ✓Content from the weekend — the assets are yours
What we need from you
- StockWith a per-SKU count — bring more of your hero product than you think
- Brand kitSignage, tablecloth, bags, tester materials — or we'll source to your spec
- Price listIn SGD, and whether staff may discount
- A one-page briefWhat the brand is, the hero product, the two questions everyone asks
- HSA notificationFor fragrance and beauty — the product must be notified and correctly labelled before it's sold, not before it ships
- A training callHalf an hour with the staff, remote or off-floor
Timeline
- T-4 to T-2 weeksSlot confirmed, vendor kit read, stock planned, compliance filed, freight booked, insurance arranged, staff booked
- T-1 weekPayment stack tested, kit assembled, staff briefed and trained
- The weekendSetup, sell, nightly reconciliation, pack-down
- T+3 daysSettlement statement, sell-through report, and the verdict conversation
- FragranceNeeds longer — DG-rated freight usually means sea rather than air, and HSA notification plus a label rework adds two to six weeks on the first product. Start earlier than you think.
What's not included
- –The booth fee itself. That's paid to the organiser and varies enormously — roughly S$30–80 a slot at craft markets, up to S$975+ a weekend at prime Orchard Road sites.
- –HSA notification and labels. Separate service, and it has to happen first for cosmetics and fragrance.
- –Freight from Indonesia. We'll coordinate it and introduce the forwarder; the freight is billed to you.
- –Guaranteed sales. Obviously — but worth saying, because a pop-up is a market test, not a sales channel.
- –Public liability insurance. Most venues require around S$1M cover. We'll tell you what your organiser needs; the policy is yours.
How pricing works
Priced per event, against the booth, the days, the staffing and the stock volume. A one-day craft market and a three-day expo are different jobs.
Questions we get
Can I come and watch?
Yes, and you should. You just can't work the table — see the rule above. Founders who come as visitors and watch their own customers get more out of the weekend than the ones who spend it taking payment.
What if my product isn't notified yet?
Then we can't sell it. Selling at a booth counts as supply, so the HSA notification has to be done first for anything cosmetic. Fashion is unaffected.
What happens to unsold stock?
Default is storage at a Singapore 3PL, roughly S$30–80 per pallet per month, ready for the next event or a marketplace phase. That's almost always cheaper than shipping it home — especially fragrance, where return freight is DG-rated.
Can you do fragrance?
Yes, and it's our lead category. Two things to know: venues have flammables limits that can cap how many testers you display, and air freight is DG-rated. Both are manageable, both need planning.
Do you run booths for fashion brands?
Yes — and fashion is the fastest path to a Singapore pop-up market, because there's no regulatory step at all.
Enquire
No obligation, no pitch deck — let's discuss the pricing.