The Playbook
Everything you need to sell in Singapore, explained simply
The rules, the paperwork, the boring bits — in plain language, written for Indonesian brands. No legalese, no scare tactics.
Is your product even allowed in — and who's accountable for it.
Responsible Person
🇸🇬 SingaporeThe Responsible Person, explained: who has to be accountable for your cosmetic in Singapore
Who has to be legally accountable for your cosmetic in Singapore — and how to get one.
Read the guide →What you can sell
🇮🇩 IndonesiaWhat Indonesian beauty brands can and can't sell in Singapore
Singapore bans and restricts certain ingredients — including ones common in ID whitening products.
Read the guide →
Whether you need a company, and how to get paid.
SG company?
🇸🇬 SingaporeDo you need a Singapore company to sell here?
Pop-ups often need no entity; marketplaces usually do. How to tell which path is yours.
Read the guide →Getting paid
🇮🇩→🇸🇬 Cross-borderGetting paid in Singapore: SGD accounts and getting your money home
Take SGD at your booth and get the money home to IDR without losing a chunk to fees.
Read the guide →
Getting your stock across, and running the booth.
Booth setup
🇸🇬 SingaporeHow to set up a pop-up booth in Singapore: a checklist
A practical checklist for your first Singapore pop-up — what to bring, take payment, and staff it.
Read the guide →Shipping & customs
🇮🇩→🇸🇬 Cross-borderShipping from Indonesia to Singapore: customs basics for brands
Get your stock across the strait — shipping options, GST, documents, and the common mistakes.
Read the guide →Not sure your product is even allowed in?
Check it against Singapore's prohibited and restricted ingredient lists in about 60 seconds — before you book a booth or ship a box.
Check my product →