Know what to bring, before you ship anything.

What do we bring, and how much of it

Most guides to entering Singapore start with market size: GDP, tourist spend, e-commerce growth. None of that tells you whether your brand specifically should bother. What decides it is sales history: brands that have sold at a Singapore pop-up before can point to real numbers and move fast. Brands that haven't are stuck guessing, and guessing is what stalls a launch.

We've watched this play out directly: one brand could move because a past event gave it sales history to work from. Its sister brands, selling almost the same products, had none, and stayed frozen for months on a market that was open to them the whole time.

We call this the Market Entry Brief. It exists to be that missing history: what we'd tell you if you'd already run a pop-up here, what sells, what it costs, and what to expect, before you've spent anything finding out yourself.

How it works

1. 1

   The conversation

   We put together a plain-language read on your brand's Singapore opportunity: the pop-ups and channels that suit you, what selling here costs and takes, and where your product sits under Singapore's rules. We go through it with you in person where we can arrange it, or by video call when distance leaves no other option.

2. 2

   Our recommendation

   We tell you straight what we'd do in your position (enter now, start small, or hold off) and why, specific to your brand and its products.

3. 3

   You choose

   Enter with us, enter on your own, or wait. Whichever you pick, it's your call to make.

The recommendation is ours. The decision is yours.

What you walk away with

You'll know what to bring, what it can sell for here, and which door to open first — whatever you decide next: enter with us, enter on your own, or wait. We go through the whole read together, before you commit to anything more.

How we work

We only take on brands we can genuinely help. If there are people better placed to help you than us, we'd tell you, and point you towards them.

If you choose to enter with us

Nothing starts from scratch: the plan in your Brief is the plan we run. It starts where we are the seller — pop-ups, our store, Singapore boutiques — with your stock, on your behalf, so there's no Singapore company to set up before your first sale. See the plans →