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  • Fashion · Beauty
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HallyuCon

Suntec Convention Hall 405 · Marina Centre

Visitors browse K-pop merchandise and fashion booths inside a Suntec Singapore convention hall at HallyuCon
Photo: Hitcheed Group via TheSmartLocal ↗
Young fans dance in a K-pop random play dance session at HallyuCon in Suntec, Singapore
Photo: Hitcheed Group via TheSmartLocal ↗

A Korean pop-culture convention with K-beauty and K-fashion booths and a young, beauty-buying crowd. The theme matters: a brand needs to sit comfortably next to K-culture.

First question

Can you get in?

Foreign brands
The organiser has not published a position.

About 100 vendors already listed; the site has no public booth route. Free entry for visitors.

Second question

What does 17–18 Oct 2026 cost?

About 100 vendors already listed; the site has no public booth route. Free entry for visitors.

Third question

Who walks past?

Suits
Fashion · Beauty

Who sells here

Mostly home and craft, then beauty.

  • Home and craft · about half
  • Beauty · a few
  • Other · about half

Brands at its editions in the last 12 months whose category we know.

Unlock this market to see the exact share of each category, how many brands sell at each edition, and how many come back. Open your Pop-up Passport →

We can tell you where your buyer is likely to be. We cannot tell you what you will sell. No organiser in this calendar publishes sell-through, and we do not have it either.

Fourth question

What do you have to bring?

Venue
Editions run in different places. See below.
Where to stay near the venue

Where to stay near Suntec Singapore Convention Centre

Our picks, chosen on distance, reviews and price. We take no commission. Prices: one person, cheapest room, tax included, checked 11 Nov. Ratings and guest notes from Booking.com. Travel times are estimates.

Selling cosmetics here? Check it's legal in Singapore first →

Where each edition runs

Fifth question

Is it worth it for you?

We have not written a read on this one yet. The facts above are checked; the judgement is not ours to fake. Ask us and we will look at it against your brand →

What brands who did it say

Anonymous · checked exhibitors only
Do brands rebook here?A mix of regulars and new faces.Some brands come back within a year, and many stalls are new each time.

No tips shared yet. Did you do this market? A tip you share helps the next brand.

  • Sales, against the booth cost
  • The crowd
  • Would they go back?
In your Pop-up Passport · 1 unlock

See this market in numbers

Know if a market is worth the booth fee before you pay it.

  • How many brands sell at each edition
  • How many come back, and how often
  • The exact share of each category

New brands get 2 free unlocks when they verify with their brand email, and each market you review earns another. Reviews from other brands join this unlock once 5 have reviewed.

Sign in to unlock this marketIt's free to join. New brands get 2 unlocks free when they verify with their brand email.

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