Whose name is on it?
Curate and represent
The familiar routes into a new market are a reseller or a wholesaler-distributor: someone buys your product, marks it up, and sells it as their own. This is not that. We represent your brand in Singapore — yours is the name the customer sees — and the work starts long before anything is on sale, with deciding what travels, in what order, and at a price a Singapore customer would actually pay.
How it works
- 1It starts with a conversation, and it is free. What to bring, where to sell it first, and what it costs. You leave knowing what Singapore would take, whether you work with us or not.
- 2We choose the assortment: which of your products travel, which order they go in, and which ones to hold back for now.
- 3We set your Singapore price band — what a customer pays here, and what comes back to you once the channel has taken its cut.
- 4We sell under your name. At pop-ups, on our own store, and to the boutiques we supply, landnpop is the seller with your stock, on your behalf — which is why you do not need a Singapore company to start.
- 5Every month you get a read on what actually sold: which products, which sizes, at which price, and what we are changing next because of it.
What you get
- ✓A free Market Entry Brief, and the plan in it is the plan we run
- ✓An assortment and a price band built for a Singapore shelf, not an Indonesian one converted into dollars
- ✓Your brand on the front of every channel — we are your Singapore operation, not your owner
- ✓We are the seller on our own channels, so no Singapore company is needed to start
- ✓A performance read every month, with what we are changing and why
Questions we get
How is this different from a distributor?
A reseller or a wholesaler-distributor buys your product, marks it up, and sells it as their own. We represent the brand instead: your brand is the one front-facing, not landnpop. We never buy your stock and we never resell it to you — it stays yours, from your workshop to the customer.
Is this an agency?
We do more than execute — we propose what to sell, where, and at what price, and then we run it. The closest thing to it that you already know how to buy: when a foreign brand enters Indonesia, the first person it hires is a country manager to get the brand into the market and run it there. That is the role we play for you in Singapore.
What stays mine?
You keep your brand, your pricing, your customer and your decisions. We are your Singapore operation, not your owner.
Do I have to go ahead after the Brief?
No. You decide what happens next: enter with us, enter on your own, or wait.
Enquire
No obligation, no pitch deck — let's discuss the pricing.